Vice President, Corporate Marketing
Description
ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalization and content, to capture and act on connected insights at scale.
ON24 provides industry-leading companies, including 3 of the 5 largest global technology companies, 3 of the 5 top global asset management firms, 3 of the 5 largest global healthcare companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in San Francisco, ON24 has a wide global footprint with offices in key regions, including London, Singapore and Sydney. For more information, please visit www.ON24.com.
Role Overview
This mission-critical role at ON24 is responsible for shaping and executing marketing strategies that elevate the ON24 brand, expand market interest, and strengthen our position as an industry leader.
The ideal candidate will be a strategic thinker with strong leadership capabilities and a creative mindset. They will spearhead the evolution of ON24's narrative in a dynamic marketplace, leading a high-impact team to deliver measurable results. This is an exceptional opportunity to drive meaningful change and make a significant impact on ON24’s growth and reputation.
Bringing together strategic vision, data-driven insights, and creativity, the Vice President of Corporate Marketing will ensure compelling, differentiated and cohesive messaging across target audiences, verticals and other key stakeholders. We are seeking a proven leader with a track record of crafting brand narratives that demonstrate value, tangible benefits, and innovation in B2B environments.
Responsibilities
- Strategic Vision & Leadership: Lead the development and execution of a robust brand strategy that conveys ON24’s vision and drives our key business objectives. Provide strong and visible leadership in championing those endeavors to employees and all key stakeholders.
- Positioning & Messaging: Refine brand positioning and enhance the go-to-market messaging for key use cases and verticals, ensuring impact and consistency across external channels and internal teams.
- Thought Leadership: Partner with the executive team to develop visionary insights regarding the future of data, AI, and engagement, positioning ON24 as an industry thought leader.
- Market Insights: Stay ahead of industry trends and the competitive landscape to ensure ON24’s marketing strategies remain innovative and effective in highlighting market differentiation.
- Brand Identity & Visual Design: Refine and maintain ON24’s brand identity, ensuring visual design across all marketing materials, digital platforms, and events reflect the company’s brand leadership and spirit of innovation.
- Strategic Communications: Lead communications strategies and tactics across PR, AR, IR, and internal channels, including employees, to ensure compelling and consistent messaging across all touchpoints.
- Event Strategy: Oversee the planning and execution of key events, delivering compelling ON24 representation that drives business goals. Develop impactful executive keynotes and actively participate in evangelizing ON24 at events.
- Leadership: Manage and mentor a high-performing global marketing team, fostering a culture of collaboration, innovation, and data driven results and excellence. Build the team’s capacity to scale and deliver in a high-growth environment. Ensure a spirit of strong partnership and collaboration with all key stakeholders.
Qualifications
- Proven Marketing Expertise: Typically, 12+ years of experience in marketing leadership roles with a minimum of 3 years as a VP of Marketing or equivalent role, preferably in technology sectors such as cloud or marketing solutions. Experience scaling marketing operations in organizations with revenue exceeding $250M is strongly preferred.
- Leadership Excellence: Demonstrated success in leading, growing, and inspiring a high-performing and diverse marketing team and creating strong cross-functional partnerships with key stakeholders.
- Strategic Vision: A proven track record of developing and implementing marketing strategies that drive growth and enhance market leadership.
- Exceptional Communication: Strong verbal and written communication skills with the ability to craft compelling narratives tailored to diverse audiences.
- Industry Knowledge: A deep understanding of technology, AI, and digital marketing trends, with a passion for driving innovation.
- Exceptional Creative Vision: A creative thinker capable of leading creative resources in bringing innovative ideas to fruition.
- Adaptability: Proven ability to thrive under pressure, adapt to changing priorities, and succeed in a fast-paced environment.
Perks & Benefits
- Health benefits designed to fit the needs of you and your family — including medical, dental, and vision plans
- Unlimited PTO policy and wellness days to log off and recharge
- 11 paid company holidays for US-based employees + 1 Floating Holiday + 2 Floating Wellness days
- Employee Stock Purchase Plan
- 401K Plan with employer match
- Reimbursements covering home office expenses and cell phone use
- Fitness and wellness perks including discounted memberships with 24 Hour Fitness
The base pay range for this position is $200,000-250,000. This range is not a guarantee of actual compensation that may be earned nor a promise of any specific pay for any specific employee, which is always dependent on relevant experience, education, skills, location, and other applicable factors.
EEOC:
ON24 is proud to be an equal employment opportunities (EEO) workplace to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, ON24 complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Pursuant to the San Francisco Fair Chance Ordinance, ON24 will consider for employment qualified applicants with arrest and conviction records.
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